You feel responsible for your thousands of employees. You used to know everyone by name in the old days. That’s impossible now, but you still have the sense that you are the one that feeds all those families, pays their rent and mortgages, dress their kids via the wages you pay. Keeping staff happy is not as easy as it used to be. Everyone wants better benefits and working conditions but these can also make people feel complacent. Your competitors don’t relax, they’re always pushing, fighting, challenging your position. They’re smaller so can be more agile. You often wonder if it would make sense to split the company into different, leaner businesses. Sometimes you need to keep staff on their toes, so they perform better; it’s a tricky balance. Get it wrong and it damages the brand, sales go down, investors step back, cash gets squeezed, regulators start to pay more attention and before you know it, someone is turning all the lights off. Strategy is hard. Risks are harder.